Geek Girls in Vegas + Wave: Technology meets Transparency
There’s no business like show business
That’s something Lisa understands well. After all, she herself has been a Las Vegas jazz singer and entrepreneur since leaving Delaware at the age of 18 to pursue her dreams. Her background as a performer combined with her tech skills put her in the perfect position to help other artists, as she already understood their needs and pain points from her own experience. Along with her friend, freelancer Karen Michaels, her company helps artists with website building, graphic design, online marketing, and social media.
"In addition to being performers, we're also geeks—we love technology,” Lisa says. “[It] started from being a performer and creating my own website and promotional materials. And then friends just started asking me if I could do it for them as well."
What you see is what you get
“When I use the invoicing, I type everything out very clearly,” Lisa says. “They can see exactly what I'm going to do in the memo, exactly what I'm charging them for. There are no hidden fees. There's nothing that isn't easily understandable or seen.”
Over time, Lisa’s main goal became being more efficient with running her business. Wave helps keep her organized, and that saves her a lot of time—especially when she thinks back to the days where she used a spreadsheet or a Word doc to track her finances. Another great point for Lisa is getting paid fast through Wave’s online payments system.
“They can do it right from their phone,” Lisa says. “I’m collecting payments now a lot more quickly than I was before.”