One of the hardest parts of running a business isn’t bringing that big idea to life. It’s all the stuff you have to do well on top of the thing you love in order for your dream to thrive. Lisa Smith knows this well. Not only is she an entrepreneur herself, she built a successful consulting business serving artists and performers who struggle with technology and marketing. It’s no surprise that Lisa looks for tools to help make the financial side of her business easier so she can focus on what she does best—just like she does for her clients.
There’s no business like show business
Lisa got the idea for Geek Girls in Vegas after seeing a gap in the market for agencies specializing in serving artists. In today’s day and age, it’s increasingly important for singers, dancers, and other types of artists and performers, to market themselves online. Having a website and social media presence helps them find new clients and build their personal brand.
That’s something Lisa understands well. After all, she herself has been a Las Vegas jazz singer and entrepreneur since leaving Delaware at the age of 18 to pursue her dreams. Her background as a performer combined with her tech skills put her in the perfect position to help other artists, as she already understood their needs and pain points from her own experience. Along with her friend, freelancer Karen Michaels, her company helps artists with website building, graphic design, online marketing, and social media.
"In addition to being performers, we're also geeks—we love technology,” Lisa says. “[It] started from being a performer and creating my own website and promotional materials. And then friends just started asking me if I could do it for them as well."
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